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In March 2009, Peter Buffett and music artist Akon joined together to create the social action website, IsThereSomethingICanDo.com, to coincide with the release of “Blood Into Gold.” The song focused on human trafficking and featured both artists. The purpose of the collaboration was to bring awareness to global issues and empower people to take action.
The have partnered up with the Polaris Project, the Alliance to Stop Slavery and End Trafficking, and the Somaly Mam Foundation. They also teamed with DoSomething.org , one of the largest organizations in the US that helps young people rock causes they care about. DoSomething.org is on track to activate two million young people by 2011. By leveraging the web, television, mobile and pop culture, DoSomething.org inspires, empowers and celebrates a generation of doers: teenagers which recognize the need to do something, believe in there ability to get it done and then take action.